During our consulting practice, we are often asked how to promote a particular line of business online and/or offline. Today, we are going to discuss how to promote an online store. The suggestions may apply to other online businesses as well. So, let's get started without any further delay.
- Design and develop a professional nice looking website for your Store. How funny? But this is obvious. This is the very first step you are going to take while getting advice from SEO and usability professionals like us
- Offer a clutter-free checkout process on your website. This is THE most important feature an online store of any nature MUST have. However, many e-commerce stores ignore this aspect of their business
- Encourage your readers and customers to create fan clubs in their geographical areas
- Provide guides for club members on various products
- Publish interviews of favorite authors on your website
- Offer advice to librarians and other interest groups on how to launch reading and discussion programs on various topics of interest to general public
- Announce upcoming author lectures in various cities
- Invite your visitors to signup for newsletters, email alerts and similar informational programs
- Offer products reviews on your website
- Offer a feature "Customers Who Bought This Item Also Bought."
- Offer 'advance order' feature on the website so that the customers could reserve a copy of their favorite writers
- Invite authors to write blogs on your website if possible or at least ask them to write an introduction of the product they want you to promote on your website
- Offer an author tracker program by which your visitors can track as to where their favorite authors are going to make an appearance
- Involve authors to answer questions your would-be customers may have
- Give an advance news of the upcoming products on various of topics of interest to your online visitors
- Offer your readers and visitors to sell their own products on your website
- Provide an online forum where your visitors can chat with one another on various topics of interest
- Offer readers to rate a product of their choice
