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The return on investment (ROI) of a web site is the ratio of money gained or lost on your website verses the amount of money you have spent on the website project in whatever way you did.

Measuring the ROI of a Web site

The ROI of a web site can be measured in a number of ways and for a number of factors. A very abstract description of the factors involved in the ROI of a website are as follows.

  • Investment on the website

The question to ask here is where it is that you are spending money. In case of a website, following factors could be counted as the money spent on

  • Your search engine marketing initiatives including pay per click campaigns etc.
  • search engine optimization efforts whether they be in-house or outsourced
  • Direct marketing
  • web site development costs
  • Email Marketing
  • Affiliate Programs
  • or any other investment you have made to promote your website in one way or the other
  • Return from your website

The outputs or outcomes of your investments on the website project could be as follows.

  • Conversion
  • Revenue generation
  • leads
  • Customer satisfaction
  • Problem resolution rate etc.

Once you have calculated both the investment and outcomes of your website, you can calculate the ROI of your website by dividing the outcomes by the investment. Calculating the ROI seems to be a simple task.  However, the hardest part in the equation is to help your customers identify the outcome they want to see by investing on your web properties. Once that part is determined, it will be an easy shot to calculate the costs involved on the project.

Improving ROI

There could be so many ways of improving the ROI of a website. However, the first and foremost important step in this regard is to gather data of the visitors who visit your website via any free or paid web analytics tool such as Google Analytics, brutally analyze what what the data says and then make recommendations on how to improve your website so that you can achieve your goals from it.

 

During our consulting practice, we are often asked how to promote a particular line of business online and/or offline. Today, we are going to discuss how to promote an online store. The suggestions may apply to other online businesses as well. So, let's get started without any further delay.

  1. Design and develop a professional nice looking website for your Store. How funny? But this is obvious. This is the very first step you are going to take while getting advice from SEO and usability professionals like us
  2. Offer a clutter-free checkout process on your website. This is THE most important feature an online store of any nature MUST have. However, many e-commerce stores ignore this aspect of their business
  3. Encourage your readers and customers to create fan clubs in their geographical areas
  4. Provide guides for club members on various products
  5. Publish interviews of favorite authors on your website
  6. Offer advice to librarians and other interest groups on how to launch reading and discussion programs on various topics of interest to general public
  7. Announce upcoming author lectures in various cities
  8. Invite your visitors to signup for newsletters, email alerts and similar informational programs
  9. Offer products reviews on your website
  10. Offer a feature "Customers Who Bought This Item Also Bought."
  11. Offer 'advance order' feature on the website so that the customers could reserve a copy of their favorite writers
  12. Invite authors to write blogs on your website if possible or at least ask them to write an introduction of the product they want you to promote on your website
  13. Offer an author tracker program by which your visitors can track as to where their favorite authors are going to make an appearance
  14. Involve authors to answer questions your would-be customers may have
  15. Give an advance news of the upcoming products on various of topics of interest to your online visitors
  16. Offer your readers and visitors to sell their own products on your website
  17. Provide an online forum where your visitors can chat with one another on various topics of interest
  18. Offer readers to rate a product of their choice
 

Open source-minded Web developers have long looked towards well-known languages such as PHP and Ruby and powerful IDEs including Eclipse and NetBeans. Yet many newcomers don't know about the other open source and online tools that can fulfill other needs such as image manipulation and Web design, remote access, and database administration. In this article I'll introduce you to ten of my personal favorites, a few of which I've been using for over a decade!

1. ColorCombos.com

Like Google or slashdot, ColorCombos.com is one of the few websites I visit almost every day. I've used this online library containing thousands of eye-appealing color combinations literally hundreds of times as a starting point for creating website color schemes.

While one of the oldest, ColorCombos.com is just one of many available color-oriented online tools. Check out Color Wizard and Adobe's kuler for two other great examples.

2. Dia

website wireframes, use case diagrams, and website diagrams can prove incredibly useful when planning a new project. Yet commercial diagramming software such as Visio Procan cost hundreds of dollars and be overkill for elementary purposes.

If you need a diagramming tool that won't break the bank, check out Dia, an open source GTK-based utility capable of not only producing all of the aforementioned diagram types but also supporting a wide variety of formats including SVG, PNG and EPS. If you need shapes not offered within the native distribution, you can either create your own or select from the many shape libraries produced by fellow users. See this list for some idea of what's available.

3. GIMP

Adobe Photoshop is the undisputed heavyweight king of image editing, capable of satisfying every conceivable print- and online-imaging desire. However, like Visio, Photoshop's features don't come cheap. One very capable alternative is GIMP, an open source image manipulation program capable of producing very impressive graphics and sporting an extensible interface similar to Photoshop's plugin community.

GIMP too boasts an impressive history dating back to 1996. Since the first release, the project has continually evolved into a formidable Photoshop alternative. If you're not familiar with GIMP's capabilities, check out the gallery in the GIMPTalk forum. Despite an utter lack of design acumen, I regularly use GIMP for creating basic website graphics, including many of those found on WJGilmore.com.

Incidentally, if you've tried GIMP and are a fan of the interface, check out GIMPshop, a GIMP fork that replicates many of the Photoshop's features.

4. Key-Based SSH Authentication

Rarely does a day pass in which I don't log in to at least one of several Linux servers via SSH, whether a client's or my own. Doing so requires the ability to easily recall often convoluted passwords. Time lost as a result of constantly looking up these passwords can really begin to add up! Save yourself the frustration by configuring your servers to use key-based SSH authentication, which involves using public key cryptography to authenticate the user rather than a password-based challenge.

When successfully configured, you'll be granted immediate access to the server merely by "SSH'ing" into it. Configuring your client and server to use key-based authentication is a pretty straightforward process, and a topic I've recently covered in the article, "Manage Your Server Accounts Securely with Key-Based Authentication".

5. phpMyAdmin

With the project's 12-year anniversary rapidly approaching, phpMyAdmin ranks among one of the oldest open source projects in widespread use today. A Web-based MySQL administration tool, phpMyAdmin's ability to manage database schemas, data, users, and complex features such as replication and synchronization rivals the most sophisticated commercial offerings.

While I tend to have a terminal window logged into the mysql command-line utility open all day, phpMyAdmin is also close at hand particularly because it enables me to conveniently construct and test complex SQL queries.

Although phpMyAdmin targets solely MySQL, users of other open source databases are not out of luck. If you're a PostgreSQL user, check out phpPgAdmin. SQLite users should check out SQLiteManager.

 
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The APF team is proud to anounce the new website together with the 1.11 stable release.

Revision 1.11 serves a reworking of the form support on the basis of taglibs. Now generic definition of validators and filters on the basis of the observer pattern is supported and forms can be customised to own needs more easily.

The OR mapper GenericORMapper already added in the release 1.9 was extended with tools to automatically setup and update a database. Now the developer can completely concentrate on the development of the logic of the application since the storage of the objects is completely managed by the mapper.

Part of the performance optimisations of the releases were optimisations in the core of the frameworks and the reworking of the integrated BenchmarkTimer. It now supplies the developer with a better graphic representation of the measurements to find hot-spots within an application. Thus, an application can the optimally prepared for operation.

With appearance of the release 1.11 the support for PHP 4 was announced discontinuation and the compatibility with PHP 5.3 was improved. In the coming version 1.12 lies the focus on the extension of the new form support and the reworking of the configuration component.

 
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